Fisherman, Musée du Bardo, Tunis, Tunisia (2019)
Picture taken by Jonathan Acuña
Social Media
Management Applications
Who are they
for?
When it comes to think of the usefulness of social media management applications, members of online communities or of community networks do not exactly profit from them. This sort of applications become useless for social media users because they cannot harness the desire of real engagement with their peers in real time. If a regular social media user wants to upend the regular order of how things happen in his life within social media platform, social media management is a good way to create chaos, especially because these applications are great tools for companies or public figures.
Social media management applications are for those people who are really listening to what people are engaged in and how they can profit from it. The job of a social media manager in a company or working with a public figure can use these applications to bring notoriety and presence for their employers in different media channels at the same time. Managers then can track likes, retweets, and the like simultaneously; they can have a wider view of all social media at a glimpse. On the other hand, these applications also help manage the scheduling of posts at different times for a broader audience and presence in the media when different time zones are in the loop.
The gods rule from on high! Companies and public figures today are much more into user-generated content to permeate their presence in online communities and even in community networks. With a dashboard where media presence can be monitored, worked around, and tracked, a whetstone can be easily and rapidly gotten by fearless community managers if their companies or public figures need to sharpen a knife at their places. These applications for social media management are the watchtowers on the Internet.
To conclude, if any social media user
wants to trigger engagement, social media applications is not for them, unless
we are in the presence of an influencer in pursuit of views and notoriety. In
my humble opinion, these applications exist for cunning and covetous managers
who can make their employers profit from their listening to the media. None of
these important companies and public figures want to find themselves - one day
– sorely disappointed because they could not achieve their desired presence in
social media because their social media manager fell asleep at his working
table. The moral: Social media managers cannot cease plying the Inter-net.
[4] Social Media Management Applications by Jonathan Acuña on Scribd
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