Picture
taken by Jonathan Acuña at Musée Oceanographique, Monaco (2019)
The World is
at Our Command
A time for
seizing new opportunities
By
Prof. Jonathan Acuña-Solano, M. Ed.
|
|
Head
of Curriculum Development
Academic
Department
Centro
Cultural Costarricense-Norteamericano
|
Senior Language Professor
School of English
Faculty
of Social Sciences
Universidad
Latina de Costa Rica
|
Saturday, July 25, 2020
Post
349
|
Attentively listening to one of the
institution directors in one of the three education institutions I currently
work for, it was clearly stated in a staff meeting that whoever is now
enrolled in the institution’s language programs is a student who wants to study
there and trusts the institution’s educational policies despite the pandemic the
world is going through. Current learners, who have evolved with these
institutions through the virtualization of courses and the use of synchronous
sessions, have been able to also evidence that live, online classes allow for
the learning of a foreign language such as English. Learning does happen in
virtualized environments within social, vivacious communities of learning.
The spiteful seeds of the pandemic we
all are living are now here to sprout up and bring new opportunities for
innovative education institutions ready to analyze and profit from the chaotic
surrounding environment. Language education institutions must work with
marketing and academic bellows, anvils, and hammers to take
advantage of the current situation to take their virtual language teaching across
the countries where they serve their target audience. The virtualization of
processes and the work carried out due to telecommuting platforms or services
have allowed institutions to continue operating and teaching their students. However,
this very virtual teaching can aid language schools to grow in every single
corner of a country’s geography or to export their talent to other latitudes
and coordinates in their regions or beyond. Virtual teaching has made learning
opportunity boundaries nonexistent.
Long ere this pandemic, many education
institutions had been amply and timidly discussing virtual teaching and learning
through online language programs. We teachers can wager our heads against the skeptical
people’s that virtual teaching has come to stay and that those ones who were
ready to face the education challenges foreseen some 10 years ago are standing
tall and doing better than the doubtful. And the questions we have to ask
ourselves now are: Do we want to be part of that future where virtual teaching
is part of the new normal? Are we already looking for opportunities to grow
beyond the market we thought we controlled before? Are we surely planning to
have access to all these numerous chances the new normal is providing us?
The so-called new normal has brought
alluring challenges at various professional and institutional levels. Despite
the inescapable skepticism that the working force in education institutions can
operate remotely, many language companies have realized that they can telecommute,
hold remote classes, and provide their students with all kinds of services. All
these processes can improve to satisfy clients in the new everchanging,
elusive, and volatile historical moment we are living. Companies can boost
their language students’ experience and make them feel satisfied with their learning.
On the other hand, if human resources offices ever thought that making
use of the Internet to work from home was not possible because of the so-called
surveillance environments they came from, cohort of teachers, finance workers,
and IT personnel have demonstrated from their at-home desks that it is possible
and profitable for their education employers to have them work from home.
Are our language teaching institutions
walking to meet with their doom or with their new commencement? If the last planning
block is not laid on the walls of our new virtual classrooms, our growth can
turn lumpy. Shrugging our shoulders in indifference to what is going on in the
building of our new virtualized institutions is not a valid nor reasonable
reaction to the current circumstances. If the companies’ personnel used across
a full gamut of marketing strategies to attract new learners, they can now spot
new like-minded individuals who really want to learn English and bring them
into the virtual classroom to help them canalize their dreams of speaking this
language. Slightly rephrasing The Beatles’ 1965 hit, Nowhere Man, “the
world is at [our] command.” The new normal is now the new land of opportunity
to grow.
The World in at Our Command by Jonathan Acuña on Scribd
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