How are
Cultural Institutions Incorporating Social Media?
Just a
checklist
Cultural centers, higher education
institutions, and any other important teaching organization in a country
contribute with social media growth and cultural production. And it is at this
point that it is important to understand the close relationship this type of
organizations have with its media contributors, followers, and stakeholders.
Even going beyond this point, it is essential to comprehend how institutions of
this sort operationalize all input of its “punters.”
To help you understand this special but
important relationship between cultural and education institutions and social
media users, the following set of checklists are here provided. At this point
your institution could probably be doing several of the actions stated here,
but see what seems to be missing or what else can be added to these three areas
or commonalities spotted and adapted after listening to Claire Joachin, social
media specialist.
In Times of Enrollment
Every time there is enrollment in the
institution and classes have begun, who is checking and seeing what is trending
in social media? To help this person or team, the following list has been
created and adjusted to comprehend cultural and education institutions and
social media users’ relationship better. Now, organizational teams should look
for the following when digging up data from social media.
|
A |
¨ |
Identification
of something that needs to be pushed down to the ops team |
|
B |
¨ |
Spotting
of any relevant feedback for the institution’s sites teams that requires
immediate attention |
|
C |
¨ |
Submission
of sensible, reasonable, and viable suggestions stated in the media that can
be incorporated into institutional processes |
|
D |
¨ |
Answering
of questions that have not been properly addressed |
Posting in Social Media
Channels
Once enrollment is over, what is being posted in the social
media channels that the institution administrates? By reviewing this short
checklist, what of this is being done and what else can be done to really
project the institution’s image and turn it into an iconic organization of
culture and learning in the country? Any company needs information put forward,
so others can come and dig it up and find it.
|
A |
¨ |
Organizational
push of positive feedback to be shared among the company’s media channels and
with its personnel |
|
B |
¨ |
Sharing
of real-time feedback in social media with institutional stakeholders |
|
C |
¨ |
Profiting
with genuine real reactions to project the company’s image |
|
D |
¨ |
Facilitation
of real conversations to welcome people (or students) and their feedback |
|
E |
¨ |
Publication
of current/former learners’ success stories for the body of students and
outsiders |
|
F |
¨ |
Presence
in social media communities to have people know our teachers’ stories and
their career paths |
|
G |
¨ |
Sustainability
of the gained reputation earned by the institution as a national icon (If
not, how can the organization become an icon in your country?) |
|
H |
¨ |
Publication
of what happens backstage in the organization to make it visible for
potential students |
|
I |
¨ |
Media
presence of more than one voice or figure telling the company’s achievements,
plans, corporate social responsibility, etc. |
Dealing with Contentious
Issues and Feedback
Social media users can also be
quarrelsome and make community manager’s online work tough. However, the fact
is that these antagonistic social media users, who can also be part of the body
of students in the institution, may be roaming around the organization’s social
media channels. And when they manifest combative, belligerent posts, have the
following been established in a manual to deal with contentious issues? And
aside from these difficult “punters,” what is being done with good, loyal “followers?”
|
A |
¨ |
Way
in which sarcasm is being dealt with contentious issues on social media |
|
B |
¨ |
Policy
to deal when jokes are published in the organization’s media channels |
|
C |
¨ |
Way
in which mindfulness and flexibility are used to deal with contentious people
based on the institution’s social media policy |
|
D |
¨ |
Directness
in treating contentious, hateful, inappropriate comments |
|
E |
¨ |
Code
used to invite a person to put a comment back up fitting with the community
guidelines (if a comment is taken down) |
|
F |
¨ |
Type
of money-can’t-buy-it experience to be offered to “loyal” followers |
|
G |
¨ |
Treatment
given to the aggregate of best comments on the institution’s social media
channels |
|
H |
¨ |
Clear
reasons used by the organization in the use of social media to drive a true
learning experience that otherwise would not exist |
|
I |
¨ |
Bold
statements issued on the learning tapestry of the country’s education
landscape |
Finally,
it is noteworthy to highlight the fact that many social media management teams
are probably working on these points. Nevertheless, it is meaningful for a
cultural, education institution to constantly analyze these aspects to
correctly read or hear what is being said in social media and how it can be
positively used to contribute with the company’s image. And some other
contributors should be invited to contest your beliefs to help you see through
a wider spectrum of opportunities.
How Are Cultural Institutions Incorporating Social Media? by Jonathan Acuña on Scribd
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