4 Steps to Make Good Use of Social Media

Museo de Arte Moderno, Ciudad de México, México DF

Picture taken by Jonathan Acuña (2019)

 

4 Steps to Make Good Use of Social Media

Propel your social media compaigns.

         Global and local institutions are using social media to reach out to their audience and their social media platform users. Based on the University of Sydney (2020), there are four steps that need to be walked by any institution to help users become social media contributors in the company’s own virtual space. The following infographic created based on a talk by the University of Sydney (2020) summarizes these four steps:

1] The Construction of the Media Campaign

2] The People in the Heart of the Conversation

3] The Voice in the Space

4] Provision of Tools for User Interaction

References

University of Sydney. (2020). How are Global Institutions Using Social Media? Retrieved September 9, 2020, from Ethical Social Media - University of Sydney at FutureLearn/Com: https://www.futurelearn.com/courses/ethical-social-media/1/steps/824153

 

[6] 4 Steps to Make Good Use of Social Media by Jonathan Acuña on Scribd